Gillette celebrates a milestone with the 50 Anos campaign, a commercial project highlighting the morning routine of a central character. The film follows a morning ritual centered on the Mach3 razor, captured through clean, live-action cinematography.
Produced by GREATERGOOD, the spot focuses on the product experience within a contemporary residential setting. The execution leans into a minimalist aesthetic, emphasizing the grooming process through precise close-up shots and a steady, calm narrative pace.
