Gillette
50 Anos
Brand
Project50 Anos
Date
Jun 2026
Description
Gillette celebrates a milestone with the 50 Anos campaign, a commercial project highlighting the morning routine of a central character. The film follows a morning ritual centered on the Mach3 razor, captured through clean, live-action cinematography. Produced by GREATERGOOD, the spot focuses on the product experience within a contemporary residential setting. The execution leans into a minimalist aesthetic, emphasizing the grooming process through precise close-up shots and a steady, calm narrative pace.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Color
Navy
Pure White
Charcoal
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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