Gillette

Jan 2025

Gillette's Pressure project for the travel and hospitality sector presents a series of fluid, cinematic visuals centered on ocean environments. The production moves between serene, soft-focus coastal landscapes and tight macro-style focus on textures, leaning into an immersive tone that uses natural daylight to highlight physical movement. Produced by Curfew with representation by Rabbit, the film utilizes live-action technique to capture a sequence of water-based imagery. The project emphasizes cool blues and muted earthy tones, relying on an analogue-inspired aesthetic to ground the narrative in a rhythmic, tactile experience.

Horizontal, Cinematic, Desaturated, Warm

Analogue / film

Airlines

Sandy Beach

Brand Film / Corporate Video