Gillette
18 Anos
Brand
Project18 Anos
Date
Jun 2026
Description
Gillette's '18 Anos' campaign marks a pivotal transition for its young protagonist, centering on the daily ritual of shaving as he navigates his personal space. The narrative weaves between the digital environment of a bedroom setup and the functional intimacy of the bathroom. Produced by GREATERGOOD, this commercial utilizes a clean, modern aesthetic supported by crisp lighting. The live-action technique emphasizes the precision of the shaving routine through close-up shots of foam application and the hardware itself, maintaining a focus on the product experience.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Pure White
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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