Gillette's '18 Anos' campaign marks a pivotal transition for its young protagonist, centering on the daily ritual of shaving as he navigates his personal space. The narrative weaves between the digital environment of a bedroom setup and the functional intimacy of the bathroom.
Produced by GREATERGOOD, this commercial utilizes a clean, modern aesthetic supported by crisp lighting. The live-action technique emphasizes the precision of the shaving routine through close-up shots of foam application and the hardware itself, maintaining a focus on the product experience.
