Gillette: Gillette Venus Olympics 2024 When Smooth Skin Really Matters
Brand
Date
Oct 2026
Description
Gillette Venus presents the 'When Smooth Skin Really Matters' campaign, an integrated project featuring Paralympic Gold Medalist Anastasia Pagonis. The spot, directed by Lisette Donkersloot, captures the athlete through her training routine in both pool and bathroom settings. Produced by Imposter with creative direction from Julie Nichols and creative support by Jennie Armon, the work utilizes live-action techniques to emphasize product performance. The cinematography employs crisp, commercial lighting to highlight the razor's water-activated serums and blade precision, grounding the product within the context of elite athletic preparation.
Style
Horizontal, Commercial
Industries
Cosmetics
Color
Navy
Off-White
Background
Outdoor Pool
Context
TVC / TV Commercial
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