Gillette Venus presents the 'When Smooth Skin Really Matters' campaign, an integrated project featuring Paralympic Gold Medalist Anastasia Pagonis. The spot, directed by Lisette Donkersloot, captures the athlete through her training routine in both pool and bathroom settings.
Produced by Imposter with creative direction from Julie Nichols and creative support by Jennie Armon, the work utilizes live-action techniques to emphasize product performance. The cinematography employs crisp, commercial lighting to highlight the razor's water-activated serums and blade precision, grounding the product within the context of elite athletic preparation.
