GIGI

GIGI · Brand Identity

The brand identity project for GIGI, crafted by graphic design studio Zware Jongens, encompasses a comprehensive visual system spanning physical packaging, digital UI, and urban advertising. The design leans into a palette of warm reds and magentas, utilizing elegant serif typography and historical film imagery to build a narrative aesthetic. Across the application, the identity integrates clean editorial layouts with modular graphic design elements. Whether displayed on mobile app interfaces or wheat-pasted posters in an urban environment, the work balances minimalist UI illustration with bold, evocative messaging.