Fy!

Fy! · Less Bland. More You!

Fy! showcases its e-commerce platform in the commercial spot 'Less Bland. More You!', focusing on the ease of personalising home decor through its mobile app. The film follows a protagonist refreshing her living space with art prints sourced directly from the platform, blending interior scenes with integrated digital interfaces. Directed by Spindle, the project leans into a playful aesthetic with a clean, light-filled visual language. Post-production for the commercial was managed by Company 3 London and B-Art, with original sound work provided by Brother Music. The production combines live-action technique with a focus on natural light to highlight the brand's retail offering.