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Fy!: Less Bland. More You!

Brand
Fy!
Date

Jan 2025

Description

Fy! showcases its e-commerce platform in the commercial spot 'Less Bland. More You!', focusing on the ease of personalising home decor through its mobile app. The film follows a protagonist refreshing her living space with art prints sourced directly from the platform, blending interior scenes with integrated digital interfaces. Directed by Spindle, the project leans into a playful aesthetic with a clean, light-filled visual language. Post-production for the commercial was managed by Company 3 London and B-Art, with original sound work provided by Brother Music. The production combines live-action technique with a focus on natural light to highlight the brand's retail offering.

Style

Horizontal, Commercial, playful, Clean

Techniques

Natural light

Industries
E-commerce Platforms
Color
Golden Yellow
Beige
Background

Living Room

Context

TVC / TV Commercial

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