Fy!
Less Bland. More You!
Brand
ProjectLess Bland. More You!
Date
Jan 2025
Description
Fy! showcases its home decor and art print marketplace in the commercial spot 'Less Bland. More You!', which leans into a playful and clean aesthetic. The film follows a protagonist navigating the brand's mobile interface to curate her living space, transitioning between screen interactions and the resulting interior transformations. Produced by Spindle, the project utilizes bright natural light to ground the narrative in a minimalist setting. Post-production efforts from Company 3 London and B-Art complete the commercial, which features a live-action technique to highlight the utility of the e-commerce platform.
Style
Horizontal, Commercial, playful, Clean
Techniques
Natural light
Industries
E-commerce Platforms
Color
Golden Yellow
Beige
Background
Living Room
Context
TVC / TV Commercial
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