Future Fair

Future Fair · Brand Identity

Future Fair’s brand identity project establishes a cohesive visual system across both physical and digital touchpoints. The design, spearheaded by DoThings, utilizes a distinctive serif typography and a warm color palette of terracotta, burgundy, and orange to unify promotional materials, including event programs and tote bags. The collateral integrates archival-inspired graphic design with editorial-style photography by Keenon Perry. By leveraging a documentary aesthetic, the imagery captures the fair within its urban context, emphasizing the interplay between bold signage and natural lighting in outdoor gallery environments. From social media templates to large-scale storefront displays, the work leans into an clean, editorial look. The identity is consistently applied, maintaining visual rhythm across printed programs, digital artist features, and street-level environmental applications.