Freedom Grams

Freedom Grams · Brand Identity

Serviceplan developed the comprehensive brand identity for Freedom Grams, a project that utilizes a stark, information-led visual language. The design system centers on a minimalist aesthetic, balancing monochrome typography with bold grid elements and vibrant orange packaging accents to communicate data regarding cannabis-related incarceration. The visual identity encompasses both digital and physical touchpoints, ranging from browser-based interface design and motion graphics to tactile product packaging. The design leverages 3D rendering and clean graphic layouts, creating a cohesive visual thread that connects detailed statistical displays with commercial product aesthetics.