Freedom Grams
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2022
Description
Serviceplan developed the comprehensive brand identity for Freedom Grams, a project that utilizes a stark, minimalist aesthetic to communicate social advocacy data. The visual system integrates monochromatic motion graphics and clean typography to highlight statistics, contrasting industrial, concrete-heavy environments with vibrant orange packaging accents. The design framework includes a functional digital system and physical product packaging characterized by grid-based layouts and 3D render techniques. By blending graphic design with cinematic motion sequences, the identity prioritizes accessibility and clear data visualization within a commercial product context.
Style
Horizontal, Commercial
Color
Jet Black
Pure White
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