Foxtrot and The Violet Hour

Foxtrot and The Violet Hour · Brand Identity

This brand identity project for Foxtrot and The Violet Hour centres on the visual articulation of a bourbon spirit. The creative execution leans into an inviting, warm palette, utilizing clean commercial photography to highlight the tactile qualities of the packaging, from gold foil stamps and textured paper labels to the wooden closures. Photographer Pio Mio Studio captures the brand through a mix of macro shots and lifestyle vignettes, while graphic design by Jim Kennelly defines the typography and circular branding elements. The project is documented across various settings, ranging from editorial-style pours to intimate, focused product portraits.