Foxtrot and The Violet Hour

Dec 2021

This brand identity project for Foxtrot and The Violet Hour centres on a series of commercial product photographs that highlight the tactile qualities of the packaging. The imagery features Kentucky straight bourbon, utilising warm lighting and natural light to accentuate the amber tones of the spirit and the interplay of textures across glass, paper labels, and gold foil seals. Captured by Pio Mio Studio, the visuals employ macro photography and clean compositions to focus on brand details, such as the textured paper security strips and stamped typography. Graphic design by Jim Kennelly informs the overall aesthetic, which leans into an editorial feel through the inclusion of curated lifestyle elements like vintage records and textiles. The work emphasizes the physical nature of the brand's presentation through embossed materials and crisp, polished product shots.

Horizontal, Commercial, Warm, Clean

Alcoholic Beverages

Fabric Texture