Fostering West Cheshire

Fostering West Cheshire · Xmas

Fostering West Cheshire's Xmas campaign leverages an integrated approach to storytelling, blending live-action technique with animation to highlight themes of the holiday season. The video centres on a notebook titled My Christmas Wish List, utilizing hand-drawn illustrations and marker-based text to present a child's festive perspective through a clean, artistic lens. Produced by AdSmart from Sky, the creative direction leans into a vertical format designed for high engagement. The project serves as a public awareness initiative within the non-profit sector, focusing on accessible, sketchbook-style visuals to deliver its core message.