Fostering West Cheshire
Xmas
ProjectXmas
Date
Feb 2025
Description
Fostering West Cheshire brings attention to the needs of children in care with this seasonal campaign, Xmas. The creative approach centers on a child's hand-drawn holiday wishlist within a spiral notebook, blending live-action hand movements with frame-by-frame animation techniques. The visuals utilize ink and marker illustrations to depict domestic holiday scenes, creating a distinct aesthetic that balances artistic and clean visual markers. Produced by AdSmart from Sky, the work leans into vertical formatting to reach audiences through digital and broadcast channels.
Style
Artistic, Vertical, Clean
Techniques
Animation
Industries
Public Awareness
Color
Jet Black
Crimson
Forest Green
Background
Paper Texture
Context
Brand Film / Corporate Video
Associated creatives
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