Ford / Wieden+Kennedy London

Ford / Wieden+Kennedy London · The Legend is Back

Wieden+Kennedy London revisits the iconic Ford Capri GXL in this dynamic promotional video, 'The Legend is Back.' The project leans into the vehicle's automotive heritage by blending contemporary live-action captures with archival footage to highlight the sports coupe's enduring design. The execution uses retro textures and 1970s aesthetics, framing high-speed maneuvers and stunts through cinematic studio lighting. Graphic typography anchors the visual narrative, which emphasizes the model's history through a combination of sleek modern production and historical reference points.