Ford / Wieden+Kennedy London: The Legend is Back
Date
Jan 2025
Description
Wieden+Kennedy London revisits the iconic Ford Capri GXL in this dynamic promotional video, 'The Legend is Back.' The project leans into the vehicle's automotive heritage by blending contemporary live-action captures with archival footage to highlight the sports coupe's enduring design. The execution uses retro textures and 1970s aesthetics, framing high-speed maneuvers and stunts through cinematic studio lighting. Graphic typography anchors the visual narrative, which emphasizes the model's history through a combination of sleek modern production and historical reference points.
Style
Horizontal, Cinematic, 1970s, Retro
Techniques
Super 8 / 16mm
Industries
Color
Crimson
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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