Ford / Wieden+Kennedy London
The Legend is Back
ProjectThe Legend is Back
Date
Jan 2025
Description
Wieden+Kennedy London revisits automotive heritage in this promotional campaign for Ford, marking the return of the iconic Capri. The project balances archival footage with contemporary live-action captures to frame the sports coupe through a cinematic lens. Leaning into a 1970s aesthetic, the piece integrates retro textures and dynamic graphic typography. The visual narrative cycles through high-speed driving sequences and studio-lit close-ups, utilizing 16mm-inspired techniques to ground the modern vehicle in its historical context.
Style
Horizontal, Cinematic, 1970s, Retro
Techniques
Super 8 / 16mm
Industries
Luxury Automotive
Color
Crimson
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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