Fifa & Coca Cola

Fifa & Coca Cola · South London Ballers

Fifa and Coca Cola present South London Ballers, a sports documentary project that explores the intersection of community-level training and professional football heritage. The production bridges the gap between grassroots athletic culture and historical sporting milestones through a series of dynamic assets. Produced by GREATERGOOD, the work utilizes a blend of documentary, action, and live-action techniques to capture the energy of local training sessions. By pairing intimate footage of contemporary ball control drills with archival legend highlights, the project documents the regional contribution to the sport across various outdoor urban pitches.