Fifa & Coca Cola
South London Ballers
Brand
ProjectSouth London Ballers
Date
Feb 2026
Description
Fifa and Coca Cola present South London Ballers, a sports documentary project exploring the grassroots athletic culture and heritage of the region. The project balances contemporary training sessions on local pitches with archival footage of football legends, grounding its focus in the community spirit and urban landscapes of South London. Produced by GREATERGOOD, the creative execution leans into documentary storytelling with a distinct visual aesthetic. The project utilizes natural light, monochrome tones, and analogue film techniques to capture the intensity of match play and the precision of ball control in a raw, authentic manner.
Style
Documentary, Horizontal
Background
Park
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