Fender Player

Fender Player · Series 60

Fender Player presents the Series 60, a music-focused campaign exploring the legacy and cultural impact of their signature electric guitars. Through a mix of interviews and performance, the project captures the instrument's design details, highlighting specific finishes and hardware against an outdoor garden setting. Produced by GREATERGOOD, the film utilizes a documentary approach to examine the brand’s enduring place in music. The visual language leans into a warm, desaturated color palette, paired with collage-style transitions to link the technical elements of the guitar with the stories of the musicians.