Fender Player: Series 60
Brand
Date
May 2026
Description
Fender Player presents the Series 60, a music-focused campaign exploring the legacy and cultural impact of their signature electric guitars. Through a mix of interviews and performance, the project captures the instrument's design details, highlighting specific finishes and hardware against an outdoor garden setting. Produced by GREATERGOOD, the film utilizes a documentary approach to examine the brand’s enduring place in music. The visual language leans into a warm, desaturated color palette, paired with collage-style transitions to link the technical elements of the guitar with the stories of the musicians.
Style
Documentary, Horizontal, Desaturated, Warm
Industries
Color
Powder Blue
Jet Black
Cream
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.