EY

EY · Transformations

EY explores the intersection of business strategy and innovation in its commercial campaign, Transformations. The narrative tracks a diverse cast navigating shifting environments—from bustling urban streetscapes to retail spaces—where human action meets digital interfaces. The production integrates live-action footage with intricate VFX, employing a cinematic, moody aesthetic. The work features creative oversight from Ogilvy UK and Hogarth, with production support provided by Not To Scale and Lucky Luciano. Post-production and visual effects were handled by Sehsucht Hamburg GmbH and Electric Theatre Collective, while sound design and music were provided by 750mph.