EY

Transformations

Brand

Date

Jan 2025

Description

EY explores the intersection of business strategy and innovation in its commercial campaign, Transformations. The narrative centers on the theme of structural change, utilizing cinematic sequences to depict the integration of digital interfaces into everyday urban settings. The production bridges live-action footage with extensive VFX, featuring dynamic particle streams that move through varied retail and architectural environments. Creative direction is led by Ogilvy UK and Hogarth, with production support provided by Not To Scale and Lucky Luciano. Post-production and visual effects were handled by Sehsucht Hamburg GmbH and Electric Theatre Collective, with editorial work from tenthree and sound design by 750mph.

Style

Horizontal, Cinematic, Moody, Clean

Techniques

VFX / visual effects

Industries

Investment & Wealth

Color

Charcoal

Navy

Background

Street

Context