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EY: Transformations

Brand
EY
Date

Jan 2025

Description

EY explores the intersection of business strategy and innovation in its commercial campaign, Transformations. The narrative tracks a diverse cast navigating shifting environments—from bustling urban streetscapes to retail spaces—where human action meets digital interfaces. The production integrates live-action footage with intricate VFX, employing a cinematic, moody aesthetic. The work features creative oversight from Ogilvy UK and Hogarth, with production support provided by Not To Scale and Lucky Luciano. Post-production and visual effects were handled by Sehsucht Hamburg GmbH and Electric Theatre Collective, while sound design and music were provided by 750mph.

Style

Horizontal, Cinematic, Moody, Clean

Techniques

VFX / visual effects

Industries
Investment & Wealth
Color
Charcoal
Navy
Background

Street

Context

TVC / TV Commercial

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