European Media and Information Fund

European Media and Information Fund · Brand Identity

The European Media and Information Fund (EMIF) brand identity project establishes a visual language centered on bold typography and structured information design. The system utilizes a vibrant color palette of yellow and turquoise to maintain high visibility across a variety of collateral, including annual reports, digital website interfaces, and public awareness posters. Developed by Cronica for graphic design and Lyft Creative Studio for motion, the project leans into clean, minimalist aesthetics to communicate academic research and fact-checking initiatives. Motion graphics and interactive UI elements demonstrate the adaptability of the identity, while editorial layouts showcase a mix of sans-serif and serif typography. The work is applied across diverse media, from physical subway station advertisements captured with long-exposure techniques to static editorial print pieces.