European Media and Information Fund

Jul 2024

The European Media and Information Fund commissioned a comprehensive brand identity project to formalize its visual presence across public awareness and non-profit initiatives. The design system relies on a bold typographic hierarchy and a vibrant palette of yellow and turquoise to communicate research and fact-checking goals with professional clarity. Graphic design studio Cronica developed the core visual assets, incorporating clean, minimalist compositions that adapt across digital and physical collateral. Motion production by Lyft Creative Studio extends the brand through dynamic motion graphics, utilizing interactive UI elements and structured layouts to highlight grant application processes and media literacy messaging. The project encompasses a diverse array of touchpoints, including printed annual reports, digital website interfaces, and large-scale out-of-home advertisements. These applications emphasize a consistent editorial approach, balancing stark, high-contrast typography with functional informational panels.

Horizontal, Commercial, Clean

Public Awareness