Escalating
Featured Escalating projects
This week's top Escalating projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Escalating · Breakdown
Escalating’s 'Breakdown' campaign captures a sequence of outdoor exploration, focusing on the tactile details of the forest floor. The piece utilises a tracking shot to follow a hiker navigating uneven terrain, emphasising the footwear through a shallow depth of field. Shot during the golden hour, the project leans into natural light to ground the narrative in a documentary style. Visual effects were handled by 9iFX Studios to refine the interplay between the movement and the environmental details.
Escalating · Breakdown TikTok
Escalating presents 'Breakdown TikTok,' a short-form video campaign focused on outdoor and adventure sports equipment. The piece utilizes a macro perspective to highlight the interplay between athletic footwear and the natural environment. Captured with a cinematic, live-action technique, the project leans into natural light to emphasize granular detail. Post-production and visual effects were provided by 9iFX Studios to refine the focus on texture and form.
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