Escalating
Breakdown TikTok
Brand
ProjectBreakdown TikTok
Date
May 2026
Description
Escalating brings the outdoor experience to a micro-scale with the Breakdown TikTok project. This vertical campaign focuses on the textures of hiking gear in a woodland setting, utilizing a macro perspective to highlight the interplay between equipment and the natural forest floor. The project leans into a cinematic visual language, pairing a shallow depth of field with grainy textures to ground the live-action footage. Post-production and visual effects were handled by 9iFX Studios, ensuring a focused edit that captures the minute details of the environment.
Style
Vertical, Cinematic, Grainy
Techniques
Macro, Natural light
Industries
Outdoor & Adventure Sports
Color
Navy
Beige
Background
Woodland
Context
Social Media / Short Form Video
Associated creatives
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