Elisabetta Franchi
Featured Elisabetta Franchi projects
This week's top Elisabetta Franchi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Elisabetta Franchi · Fall 2025 Ad Campaign
The Elisabetta Franchi Fall 2025 ad campaign is a masterclass in modern luxury fashion house branding, skillfully capturing an aura of sun-drenched, high-octane glamour. Through the lens of renowned photographers Luigi and Iango, the campaign features the incomparable Gisele Bündchen, who effortlessly embodies the brand’s sophisticated and uncompromising identity. Set against the vibrant, coastal backdrop of Miami, the project leans into an editorial aesthetic that oscillates between high-contrast cinematic portraiture and breezy, sun-drenched lifestyle photography. The visual narrative is defined by a polished, jet-set energy, with each frame thoughtfully composed to highlight the interplay between sharp textures—think glossy plum leather, rich fur, and delicate lace—and the shimmering, turquoise surface of the water. With creative direction from Elisabetta Franchi, the campaign utilizes natural light to accentuate the collection’s intricate metallic details and bold silhouettes. From the graphic lines of a tennis court to the interior of a classic convertible, the imagery maintains a cohesive, high-fashion tone that feels both timeless and current. By blending the raw, live-action technique with elements of low-key chiaroscuro, the team has delivered a compelling series that celebrates the intersection of structural design and fluid, effortless confidence, ensuring the collection stands out in a crowded luxury market through its striking, cinematic composition and refined, deliberate styling.
Project Elisabetta Franchi · Elisabetta Franchi S/S 26 Campaign
The Elisabetta Franchi S/S 26 campaign masterfully navigates the intersection of refined luxury fashion and raw, industrial architecture. Through a series of highly composed portraits, the collection leans into an aesthetic of deliberate contrast, pitting the sharp, polished silhouettes of structured jackets, satin gowns, and ribbed bodysuits against the weathered backdrop of distressed grey walls and exposed brick lofts. Captured with a blend of natural light and precise studio strobe, the imagery channels an editorial minimalism that allows the garment textures—from croc-embossed leather to lustrous satin—to serve as the primary focus. The campaign features model Radija T, whose poised, composed presence grounds the collection’s vibrant palette of lime green and sunny yellow. The visual storytelling excels by balancing these saturated hues with sophisticated, neutral accessories like gold-toned bangles and classic tan leather bags, creating a cohesive narrative of modern elegance. By utilizing the cinematic quality of large, multi-paned industrial windows, the shoot elevates standard commercial lifestyle photography into a high-fashion statement. Every frame is carefully calibrated to highlight the interplay between clean lines and textured environments, resulting in a campaign that feels both accessible and aspirational. This season, Elisabetta Franchi succeeds in crafting a visual language that feels inherently premium while celebrating the utilitarian beauty of its raw, urban setting.
Project Elisabetta Franchi · Fall-Winter 2025 Campaign
The Elisabetta Franchi Fall-Winter 2025 campaign features model Gisele Bundchen in a series of images that channel a high-contrast aesthetic. Captured by photographers Luigi & Iango, the shoot utilizes hard light to create sharp, directional shadows that interact with the clear water of a turquoise swimming pool. The production leans into a sleek, minimalist composition. Bundchen is presented in a black long-sleeved bodysuit featuring chain detailing, styled with sheer tights. The campaign emphasizes a vertical orientation for its commercial assets.
Project Elisabetta Franchi · Spring 2025 Ad Campaign
The Spring 2025 ad campaign for Elisabetta Franchi marks a sophisticated return to the brand’s foundational roots in luxury fashion. Captured through the sharp, authoritative lenses of photographers Luigi & Iango, the campaign features the timeless icon Kate Moss in a series of monochromatic portraits that prioritize raw, unadulterated elegance. By utilizing high-contrast studio strobe lighting and masterfully executed low-key chiaroscuro techniques, the imagery transcends traditional commercial borders to settle firmly into the realm of high-end editorial portraiture. The aesthetic is defined by a clean, minimalist narrative, where the focus remains steadfast on the tailored precision of structured blazers and corset-style lace-up detailing. Complementing the bold sartorial choices, hair stylist Lorenzo Barcella crafts loose, effortless waves that provide a soft, textural counterpoint to the sharp shoulders of the collection, while makeup artist Georgi Sandev ensures the focus is anchored by an intense, direct gaze. This cinematic approach to branding strips away the superfluous, leaning into the power of the portrait to communicate the brand's identity. With production support from 2b Management, the campaign reads as an exercise in refined classicism, proving that in an era of digital saturation, the power of a singular, composed image remains the ultimate currency for a luxury fashion house looking to make a lasting, sophisticated statement.
Project Elisabetta Franchi · Elisabetta Franchi x Pronovias S/S 26
The Elisabetta Franchi x Pronovias S/S 26 campaign highlights the architectural precision and fluid craftsmanship of the collaborative bridal collection. Through a series of monochromatic and warm-toned portraits, the project focuses on the interplay of structured tailoring and delicate bridal textiles, featuring intricate lace, embroidery, and flowing tulle trains. Photographer Enric Galceran captures model Mili Boskovic in a minimalist studio environment, utilizing clean lighting and vertically textured backdrops to emphasize the sculptural silhouettes of the garments. The work draws on editorial and commercial aesthetics, employing chiaroscuro and soft, diffused techniques to highlight the fine details of the couture wedding gowns.
Project Elisabetta Franchi · Carry Etoile
Elisabetta Franchi presents Carry Etoile, a focused fashion campaign that explores footwear design through a series of editorial-style portraits. Centered on luxury accessories, the project highlights seasonal boots and heels ranging from quilted knee-high styles to crystal-embellished satin mules. The imagery employs clean studio lighting and warm neutral backdrops to emphasize intricate textures, metallic hardware, and geometric monogram details. Photographer Rosamagda Taverna leads the visual execution, utilizing a macro-focused approach to document the craftsmanship of each silhouette. By pairing footwear with sheer patterned hosiery and reflective surfaces, the work frames the collection through a lens of refined, accessory-led styling.
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