Elisabetta Franchi

Jan 2025

The Spring 2025 ad campaign for Elisabetta Franchi marks a sophisticated return to the brand’s foundational roots in luxury fashion. Captured through the sharp, authoritative lenses of photographers Luigi & Iango, the campaign features the timeless icon Kate Moss in a series of monochromatic portraits that prioritize raw, unadulterated elegance. By utilizing high-contrast studio strobe lighting and masterfully executed low-key chiaroscuro techniques, the imagery transcends traditional commercial borders to settle firmly into the realm of high-end editorial portraiture. The aesthetic is defined by a clean, minimalist narrative, where the focus remains steadfast on the tailored precision of structured blazers and corset-style lace-up detailing. Complementing the bold sartorial choices, hair stylist Lorenzo Barcella crafts loose, effortless waves that provide a soft, textural counterpoint to the sharp shoulders of the collection, while makeup artist Georgi Sandev ensures the focus is anchored by an intense, direct gaze. This cinematic approach to branding strips away the superfluous, leaning into the power of the portrait to communicate the brand's identity. With production support from 2b Management, the campaign reads as an exercise in refined classicism, proving that in an era of digital saturation, the power of a singular, composed image remains the ultimate currency for a luxury fashion house looking to make a lasting, sophisticated statement.

Editorial, Vertical, Cinematic

Studio strobe

Luxury Fashion Houses, Fashion