East Renfrewshire Council

East Renfrewshire Council · Care Home

This documentary-style video project for East Renfrewshire Council highlights professional caregiving within a residential setting. Captured through a live-action lens, the footage observes a care worker assisting an elderly resident, focusing on daily interactions within a comfortable, domestic environment. The production utilizes warm, natural light to maintain an authentic tone, emphasizing the routine responsibilities of residential care. AdSmart from Sky provided the creative direction for this vertical-format piece.