East Renfrewshire Council
Care Home
ProjectCare Home
Date
Jan 2025
Description
East Renfrewshire Council presents this short-form video content focused on residential aged care services. The film captures interactions between care staff and residents within a domestic setting, highlighting the daily routines of professional assistance. Produced by AdSmart from Sky, the piece utilizes a documentary-style approach to observe care delivery. The visual language leans into natural light and a clean, warm aesthetic to emphasize the residential environment.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Color
Forest Green
Navy
Background
Living Room
Context
Brand Film / Corporate Video
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