East Renfrewshire Council: Care Home
Date
Jan 2025
Description
This documentary-style video project for East Renfrewshire Council highlights professional caregiving within a residential setting. Captured through a live-action lens, the footage observes a care worker assisting an elderly resident, focusing on daily interactions within a comfortable, domestic environment. The production utilizes warm, natural light to maintain an authentic tone, emphasizing the routine responsibilities of residential care. AdSmart from Sky provided the creative direction for this vertical-format piece.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Color
Forest Green
Navy
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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