Duffle

Duffle · Brand Identity

Duffle's brand identity project establishes a visual language centered on a high-contrast palette of vibrant purple, off-white, and deep black. Developed by BR*Studio and Viktoria Hagelberg, the system uses bold, sans-serif grotesk typography and precise geometric forms to define the travel shopping platform's digital presence. The project incorporates motion graphics and UI design, applying a clean, minimalist aesthetic across mobile app interfaces, web layouts, and out-of-home media. Digital assets leverage fluid transitions and responsive layouts to maintain clarity in transit environments, with vector-based branding elements reinforcing a modern, modular design system.