Duffle: Brand Identity
Brand
Date
Mar 2024
Description
Duffle's brand identity project establishes a visual language centered on a high-contrast palette of vibrant purple, off-white, and deep black. Developed by BR*Studio and Viktoria Hagelberg, the system uses bold, sans-serif grotesk typography and precise geometric forms to define the travel shopping platform's digital presence. The project incorporates motion graphics and UI design, applying a clean, minimalist aesthetic across mobile app interfaces, web layouts, and out-of-home media. Digital assets leverage fluid transitions and responsive layouts to maintain clarity in transit environments, with vector-based branding elements reinforcing a modern, modular design system.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
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