Duffle
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2024
Description
Duffle's brand identity, developed by BR*Studio and Viktoria Hagelberg, establishes a digital-first visual language centered on high-contrast purple and off-white palettes. The design system leverages bold, oversized typography and geometric layouts to define the travel shopping platform's presence across physical and digital touchpoints. The project utilizes motion graphics to translate the app's minimalist UI into out-of-home and transit advertising. These sequences emphasize clean transitions and responsive layouts, while static assets showcase the brand's vector-based iconography and systematic approach to digital product communication.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
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