Duel

Duel · Brand Identity

Justified Studio delivers a comprehensive brand identity system for Duel, defined by its minimalist aesthetic and high-contrast palette. The work centers on crisp vector forms and dynamic motion graphics, utilizing bold geometric shapes that interact against solid, saturated backgrounds in red, blue, and orange. Building upon a structured design system, the project encompasses typography hierarchies featuring Aeonik Bold, alongside digital application mockups and social media templates. The execution prioritizes clear graphic design principles, extending the brand across physical accessories like patterned tote bags and mobile user interfaces. The result is a unified visual language driven by fluid animation and sharp, modern layout guidelines.