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Brand identity guidelines showcase featuring typography, colour palettes, layout examples, and graphic assets for Duel.
Person holding a bright blue and black branded tote bag against a neutral background
Duel brand identity presentation showing mobile app screens and typographic layout on light grey background
Brand identity guidelines showcase featuring typography, colour palettes, layout examples, and graphic assets for Duel.
Person holding a bright blue and black branded tote bag against a neutral background

Duel Brand Identity 2022

About

Justified Studio delivers a comprehensive brand identity system for Duel, defined by its minimalist aesthetic and high-contrast palette. The work centers on crisp vector forms and dynamic motion graphics, utilizing bold geometric shapes that interact against solid, saturated backgrounds in red, blue, and orange. Building upon a structured design system, the project encompasses typography hierarchies featuring Aeonik Bold, alongside digital application mockups and social media templates. The execution prioritizes clear graphic design principles, extending the brand across physical accessories like patterned tote bags and mobile user interfaces. The result is a unified visual language driven by fluid animation and sharp, modern layout guidelines.

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