Dr. Schär

Dr. Schär · Breaking News: Does Santa Claus Have Gluten Intolerance?

Dr. Schär addresses the intersection of holiday traditions and dietary needs in this animated campaign. The project leverages kinetic typography to communicate gluten sensitivity, balancing statistical information with accessible visual storytelling. Produced with agency support from McCann Worldgroup Greece, the work utilizes clean graphic illustrations and bold serif lettering. The motion graphics and animation are set against a vibrant, high-contrast palette of red and yellow, with sound design from Oxyzed providing a rhythmic structure to the rapid transitions.