Dr. Schär

Dec 2024

Dr. Schär addresses the intersection of holiday traditions and dietary needs in this animated campaign, 'Breaking News: Does Santa Claus Have Gluten Intolerance?' The project leverages kinetic typography and graphic animation to present facts about gluten sensitivity, utilizing a vibrant palette of red and yellow to frame its messaging. The execution relies on a minimalist visual language, featuring illustrative product representations of bread, pasta, and cookies alongside rapid-fire, text-heavy transitions. Creative development was managed by McCann Worldgroup Greece, with sound design by Oxyzed supporting the project's informative yet playful tone.

Horizontal, Commercial, Graphic

Animation, Motion Graphics

CPG / Packaged Food

TVC / TV Commercial