Department for the Economy

Department for the Economy · Spend Local- Northern Ireland

The Department for the Economy’s Spend Local campaign in Northern Ireland utilizes a clean, 3D render/CGI aesthetic to communicate the impact of community spending. The project, delivered with creative support from AdSmart from Sky, centers on a sequence of animated white debit cards forming various consumer-focused shapes. Leaning into a futuristic visual language, the animation features a vibrant turquoise palette and precise lighting. The motion-based narrative traces a domino effect to illustrate how individual transactions ripple through local economies.