Department for the Economy
Spend Local- Northern Ireland
Date
Jan 2025
Description
The Department for the Economy’s Spend Local campaign in Northern Ireland utilizes a clean, 3D render/CGI aesthetic to communicate the impact of community spending. The project, delivered with creative support from AdSmart from Sky, centers on a sequence of animated white debit cards forming various consumer-focused shapes. Leaning into a futuristic visual language, the animation features a vibrant turquoise palette and precise lighting. The motion-based narrative traces a domino effect to illustrate how individual transactions ripple through local economies.
Style
Horizontal, Commercial, Clean, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Pure White
Sky Blue
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.