Department for the Economy
Spend Local- Northern Ireland
Date
Jan 2025
Description
The Department for the Economy’s Spend Local campaign for Northern Ireland utilizes a clean 3D render/CGI aesthetic to communicate its focus on community economic support. The project employs a structured domino-effect animation, where debit cards transition through sequences that form everyday shapes like shopping bags and coffee cups. Developed by AdSmart from Sky, the commercial prioritizes fluid motion and bright turquoise tones to deliver its message. The piece relies on a futuristic, graphic visual language to highlight the circulation of capital within local economies.
Style
Horizontal, Commercial, Clean, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Pure White
Sky Blue
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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