Craft

Craft · Brand Identity

The brand identity for Craft encompasses a cohesive visual system built upon minimalist graphic principles and motion-led communication. Developed by Visie Admin and Louie Zeegen, the design suite integrates bold typography with a structured grid system to present both corporate messaging and recruitment assets. The visual language relies on a refined color palette, anchored by a signature green gradient, which is applied across both static digital layouts and dynamic motion graphics. Central to the identity is the use of the Arizona and Fort typefaces, which define the project's typographic hierarchy. The design extends into functional motion-based role listings and editorial portraits, maintaining a consistent aesthetic through fluid gradients and clean vector linework. By blending organic botanical imagery with sharp, modern UI illustration, the identity establishes a scalable framework for digital brand presentation.

Craft · Run Like We’re Meant To Edited by Ben Canny