Craft

Jan 2026

The brand identity for Craft encompasses a comprehensive visual system designed to support both digital communication and corporate storytelling. Developed by Visie Admin, Sundry, and Louie Zeegen, the identity employs a disciplined use of typography and organic textures to create a cohesive professional presence. Central to the project is a modular design language that integrates clean graphic layouts with a distinct colour palette centered on Craft Green. The work utilises a series of minimalist typographic specimens, featuring the Arizona and Fort typefaces, to establish hierarchy across motion graphics and static collateral. Fluid motion design and botanical imagery provide a soft contrast to the structured grid systems used for job postings and internal presentations. By leveraging vector linework and consistent gradient backgrounds, the project maintains a polished aesthetic across various formats. The identity reflects a focus on readability and modularity, ensuring that both motion-based career tools and static editorial layouts remain aligned with the brand's core visual framework.

Horizontal, Commercial, Clean

Motion Graphics

Solid Colour

Brand Film / Corporate Video