Cottage M

Cottage M · Brand Identity

The brand identity for Cottage M, developed by Saint-Urbain, encompasses a comprehensive design system spanning digital, print, and out-of-home applications. The project leans into a minimalist aesthetic, utilizing a restrained palette and clean serif typography across business stationery, website interfaces, and large-scale billboard placements. Execution focuses on tactile presentation and material quality, integrating techniques such as deboss and analog-inspired film grain. From street-level posters in transit shelters to industrial displays, the identity work emphasizes consistent typographic application and structural precision.