Cottage M
Brand Identity
Jan 2022
The brand identity for Cottage M, developed by Saint-Urbain, establishes a comprehensive visual language spanning print, digital, and out-of-home applications. The work emphasizes clean typography and minimalist layouts, utilizing a restrained palette to maintain consistency across various mediums, from business cards on textured paper to large-scale billboard installations. Integrating tactile elements like debossed paper stock with digital web interface design, the project leans into a professional aesthetic that highlights industrial precision. The visual strategy includes candid, analogue-inspired editorial photography to ground the brand, complemented by high-contrast typographic treatments for commercial impact.
Commercial, Clean
