CORE

CORE · Brand Identity

The brand identity for CORE, developed by Federico Sanchez, establishes a modern aesthetic for the cold brew tea market. The project leans into minimalist graphic design principles, utilising high-contrast typography and precise alignment to define the visual system across various touchpoints. Execution across the collateral ranges from technical packaging layouts to expressive, bubble-style wordmarks. The system incorporates vector-based motifs and Japanese typography, balancing clean, off-white backgrounds with deliberate pops of colour. The project includes diverse applications, extending from commercial product packaging and posters to branded apparel.