CORE

Apr 2023

The brand identity for CORE, a line of organic and vegan Japanese cold brew tea, is defined by a bold and minimalist aesthetic. Developed by graphic designer Federico Sanchez, the visual system leans into high-contrast typography and structured layouts to establish a modern market presence. The identity employs strong drop shadows, clean vector graphics, and a mix of English and Japanese character sets to create a cohesive brand language. The project encompasses a range of collateral, from product packaging and beverage cans to environmental poster displays and apparel. Across various media, the design maintains a focus on precision and alignment, often incorporating subtle geometric patterns and a restricted color palette to emphasize the brand's graphic character. The execution balances commercial utility with an artistic, typographic-led approach.

Commercial, Clean

Typography

Advertising Campaign