CORE: Brand Identity
Brand
Date
Apr 2023
Description
The brand identity for CORE, developed by Federico Sanchez, establishes a modern aesthetic for the cold brew tea market. The project leans into minimalist graphic design principles, utilising high-contrast typography and precise alignment to define the visual system across various touchpoints. Execution across the collateral ranges from technical packaging layouts to expressive, bubble-style wordmarks. The system incorporates vector-based motifs and Japanese typography, balancing clean, off-white backgrounds with deliberate pops of colour. The project includes diverse applications, extending from commercial product packaging and posters to branded apparel.
Style
Commercial, Clean
Techniques
Typography
Color
Pure White
Context
Advertising Campaign
Associated creatives
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