Coors Banquet

Coors Banquet, Wrangler · Chase Rice Beer Chords

Coors Banquet and Wrangler unite for a vertical campaign video celebrating their shared heritage through an intimate session with country artist Chase Rice. The piece leans into a rustic aesthetic, captured through live-action technique and warm lighting that highlights the texture of denim and the craft of brewing. Produced by Omnicom Production and Max Cooper, the commercial footage bridges the two brands through rhythmic close-ups of product details and acoustic performance. It captures the intersection of apparel and refreshments within an unadorned, tactile setting.

Coors Banquet · Start Your Legacy