Coles Liquorland
Featured Coles Liquorland projects
This week's top Coles Liquorland projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Coles Liquorland · Legendary 30"
Coles Liquorland’s 'Legendary 30"' campaign explores casual social moments, featuring a series of vignettes centered on domestic gatherings. The film transitions between kitchen interactions and backyard drink preparation, framing the brand within the context of everyday hospitality. The execution relies on live-action technique, utilizing natural light to emphasise a warm color palette across indoor and outdoor settings. Developed by agency Bashful, the production and post-production duties were handled by Rabbit, with media support from Smith St.
Coles Liquorland · Legendary Bailey Smith and Charlie Curnow
Coles Liquorland presents a commercial campaign featuring athletes Bailey Smith and Charlie Curnow. The project channels a lighthearted, comedic tone, placing the pair within familiar domestic environments designed to resonate with a broad audience. Executed through a live-action technique, the film utilizes cinematic lighting to anchor the narrative in grounded, relatable settings. Creative development was led by agency Bashful, with production and post-production duties handled by Rabbit. Smith St facilitated media strategy for the spot.
Coles Liquorland · Legendary Andy Allen
Coles Liquorland presents 'Legendary Andy Allen', a commercial campaign focused on domestic hospitality. The spot features a character-driven narrative set within a modern kitchen, highlighting the role of shared refreshments in a family-oriented food and beverage environment. The production, supported by creative agency Bashful, leans into a warm aesthetic with bright, natural light. Rabbit handled both the production and post-production, utilizing a live-action technique to capture the interaction between the lead talent and the guest featured in the sequence. Smith St managed the media elements of the project.
Coles Liquorland · Legendary Adam Gilchrist
Coles Liquorland positions itself within the alcoholic beverages sector through this commercial film featuring former cricketer Adam Gilchrist. Set in a sun-drenched garden, the narrative focuses on social interaction and outdoor hospitality. Developed by agency Bashful, the production leverages natural lighting and live-action techniques to emphasize a relaxed atmosphere. The piece moves between scenes of leisure, including garden games and bar-tending moments, maintaining a bright and consistent visual tone across the execution.
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