Coles Liquorland
Legendary Bailey Smith and Charlie Curnow
Brand
Date
Apr 2026
Description
Coles Liquorland presents this commercial spot featuring AFL players Bailey Smith and Charlie Curnow. The project, led by creative agency Bashful, brings the athletes into a variety of domestic settings that lean into a comedic narrative tone. Produced by Rabbit, the film utilizes cinematic lighting and live-action technique to ground the performances within a clean, everyday environment. The narrative captures the personalities in familiar domestic scenarios, focusing on the social interactions surrounding the brand’s offerings.
Style
Horizontal, Cinematic, Clean
Industries
Beverages
Color
Navy
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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