CHART
Featured CHART projects
This week's top CHART projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project CHART · Brand Identity
The brand identity for CHART 2019 serves as a masterclass in how contemporary festivals and events can marry historical gravity with modern graphic systems. Executed by the design studio Alexis Mark, the project manifests as a cohesive visual language that anchors the prestigious Nordic art and design fair within the ornate architecture of Charlottenborg and Den Frie. By utilizing a high-contrast palette of red, black, and white, the identity leverages bold sans-serif typography to command attention across diverse touchpoints, from urban monoliths on cobblestone streets to sleek digital web interfaces. The design team successfully navigates the tension between institutional legacy and avant-garde programming, employing techniques such as grid-based layering and natural light photography to bridge the gap between static print collateral and immersive event experiences. Through a series of promotional banners, informational booklets, and UI illustrations, the identity feels both expansive and meticulously curated. The inclusion of soft, abstract gradients alongside sharp architectural details highlights a sophisticated approach to corporate branding that avoids the sterile tropes of typical fair communications. By treating public space as a gallery wall, the project channels a documentary aesthetic that celebrates the intersection of contemporary craftsmanship and urban history, ensuring that the brand remains as much a part of the city landscape as the art it showcases.
Project CHART · Brand Identity
The brand identity for CHART, a contemporary art fair, centers on a cohesive visual language applied across diverse media. The project establishes a clean, minimalist aesthetic through rigorous editorial typography and structured layout design, framing event collateral and signage within a consistent framework. Studio C led the graphic design, which spans from printed programme booklets and editorial publications to outdoor environmental displays. The identity is defined by a reliance on natural light and negative space, balancing architectural photography with functional digital and print mockups. The execution maintains this minimalist look throughout both the internal event environments and the external, site-specific signage at Charlottenborg.
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