The brand identity for CHART, a contemporary art fair, centers on a cohesive visual language applied across diverse media. The project establishes a clean, minimalist aesthetic through rigorous editorial typography and structured layout design, framing event collateral and signage within a consistent framework.
Studio C led the graphic design, which spans from printed programme booklets and editorial publications to outdoor environmental displays. The identity is defined by a reliance on natural light and negative space, balancing architectural photography with functional digital and print mockups. The execution maintains this minimalist look throughout both the internal event environments and the external, site-specific signage at Charlottenborg.
