Cathay Airways

Cathay Airways · Taking off Again with Kai Tak

Cathay Airways highlights the scale of its immersive digital canopy at Kai Tak Sports Park in this project titled Taking off Again with Kai Tak. The piece showcases the installation along the West Bridge, focusing on the integration of dynamic digital displays within modern architectural structures. Utilizing live-action technique and drone footage, the project captures the experience of the outdoor space as pedestrians move beneath ceiling screens displaying seasonal imagery. Post-production and visual effects for the commercial work were handled by Daniel Fletcher.